You are strong. You have discipline. You strode by the Tesla kiosk and didn't put a deposit down on that new Model Y. You shuffled through an entire mall and there is not a single shopping bag in your hand. Ok, well just that one blouse, but it was an amazing deal at only $29.99. And now you've got some hard earned savings you want to put to better use, to invest...somewhere, but where? In this article, we'll offer some practical guidance for where to put your money and why. But let's get one thing out of the way. When you're thinking about "where" to invest, the "where" could mean two very different things: "Where" as in, say, a TFSA versus an RRSP versus paying down a loan, versus an RESP and so on. Let's refer to this as a location investment decision "Where" as in the stock market, a GIC, a bond, crypto, and so on. Let's refer to this as a product investment decision. In this article we'll be focusing